The definition of collective intelligence is the gathering of information by a group of people. Whether it is print, radio, television or Internet journalism, journalists to generate stories and gain important information utilize collective intelligence. In journalism the gathering of information is crucial, the journalism business thrives on collective intelligence to perform better stories and news. With the upcoming of the Internet has allowed collective Intel to expand. Social media is a key example of how collective information is used, for instance blogs and social media are used to gain a better understanding of how collective intelligence is harnessed by journalists. The Internet has provided a new communication method, which allows the public to have an input on topics of interest. The ever-expanding collection of resources has allowed journalists around the globe to expand their thoughts and information perceived. The number one skill journalist’s need today is collective intelligence in the 21st century; picture a decade from now and how efficient collective information will still be. There are many skills journalists must use but this is the most vital one. Collective intelligence contributes to society in numerous ways, one being; it allows journalists to empower there knowing’s and gathering of information’s. Secondly, journalism is a career that enables the truth from coming out and into the public’s ears and eyes, with that being said it has become the responsibility of the journalist to announce the information gathered. The gathering of information plays a big role in generating new ideas, as individuals are now beginning to relate to other users on the internet and are becoming more comfortable to openly share ideas and thoughts in virtual spaces, journalists can use the information to address more critical topics. There are negative aspects to collective intelligence, such as bias comments and information that can or could be significantly costly to the audience of the media. Some may say that collective information is a framework of others issues and ideas. There are many ways for journalists let alone all types of media to perceive information in the wrong way, for example many sources of information such as bloggers and social media users have put out many misinterpretation or false information which has been known to cause negative attributes to the journalistic world. Many sources of media examine other sources to gain intelligence on competition. Journalism is one of those organizations that include such resourcing, sometimes for the better and sometimes for the worse. There are pros and cons to collective intelligence but in conclusion we as journalists must conquer the new types of intelligence such as Internet and television broadcasting. We as a society must utilize the sources of information and gather all the new ways we can more accurately assemble our information in the best way possible.